Everyone has sat in a meeting doing the math in their head: how much is this hour actually costing us?
In 2022, someone finally did the math. It's worse than you think.
THE STUDY
Korn Ferry reported on a 2022 survey of 632 employees across 20 industries, led by organizational psychologist Steven Rogelberg, a professor at the University of North Carolina at Charlotte, together with meeting-software firm Otter.ai. Employees were asked how much time they spend in meetings each week and how much they get out of them.
Here's what came back:
18 hours a week in meetings, on average. That's nearly half a normal US workweek.
Managers (four or more direct reports): 22 hours a week.
Non-managers: about 14 hours a week.
Employees said one-third of that time, about 6 hours, could have been skipped, as long as they got the same information some other way.
Rogelberg turned that into a metric he calls "wasted investment": the dollars sacrificed when an employee sits in a meeting they could have skipped.
$25,000 a year per employee in wasted investment.
$42,000 a year per manager.
At a 5,000-person organization, where managers are about a quarter of the staff, that adds up to more than $100 million worth of employee time.
One hundred million dollars. One company. Spent on meetings people say they didn't need to attend.
IT'S NOT SLOWING DOWN
Microsoft found that the number of meetings per week had increased by 153% globally for the average Microsoft Teams user since the start of the pandemic, and it wasn't slowing even as many people returned to the office.
Korn Ferry's David Vied, global sector leader for the firm's Medical Devices and Diagnostics practice, put it simply:
"There's no barrier to having another meeting."
That's the whole problem in one sentence. A meeting costs nothing to schedule and a fortune to attend.
WHY MEETINGS KEEP WINNING
To be fair, meetings exist for a reason. Many organizations run on a culture of keeping everyone in the loop. Effective meetings convey information, spark innovation, and engage employees. As Juan Pablo González, sector leader for Korn Ferry's Professional Services practice, said:
"It might look useless from the outside, but internally it's really important."
But the article is clear about where it breaks down: the bad habits of organizers. Meetings scheduled too long, then stuffed with presentations to justify the length. People invited who have nothing to contribute. No next steps. No deadlines.
Miriam Nelson, Korn Ferry senior client partner in the firm's Assessment and Succession Solutions business:
"Meeting organizers and participants alike need to be much more thoughtful about who attends, what is discussed, and how the meeting is conducted."
THE FIXES PEOPLE ARE TRYING
The article lists the usual remedies. Kristi Drew, global account leader for Korn Ferry's Financial Services Practice, has multiple clients who cap meetings at 25 minutes:
"Making a meeting last 25 minutes or less forces the organizer and participants to focus on what has to be accomplished."
Some managers declare "no-meeting Fridays." Others wrap up early. And Dan Kaplan, a Korn Ferry senior client partner who specializes in human resources, captured the mood shift:
"Earlier in COVID, people were desperate to connect and speak with others. Now they're thrilled when they get time back."
Shorter meetings help. Fewer meetings help. But notice what every one of these fixes assumes: a human still has to be in the room.
That's the assumption we should be questioning.
ENTER WISDOMTWIN.AI
Look at what the employees actually said. They could skip a third of their meeting time as long as they got the same information some other way.
That "some other way" is the whole opportunity.
WisdomTwin.ai lets every person send their WisdomTwin to internal meetings in their place. Your WisdomTwin can also reply to most of your internal Slack messages and emails. It shows up, it represents you, and you get your hours back for the work only you can do.
Our mission is blunt: end most of the internal daily, weekly and monthly meetings that waste people's time.
Not shorter meetings. Not one meeting-free day a week. Fewer meetings that need a human in the chair at all.
Run the numbers from the study on your own team. Take your headcount. Multiply by $25,000. Then do it again for your managers at $42,000. That's the meeting tax you're paying right now, every year.
SEE IT FOR YOURSELF
Watch the demo: https://wisdomtwin.ai/demo
Book a call with me directly.
A short call with me could save your team thousands of hours. That's a meeting worth taking.
We're hosting WisdomTwin Live, a session on the meeting tax and how WisdomTwin works.
Want in? Comment two words: No Meetings. We'll invite you to the next WisdomTwin Live, or send you the replay if you miss it.
Examples in this issue are hypothetical, and nothing here describes a customer result.
Roman Bodnarchuk
Co-Founder and CEO, WisdomTwin.ai
SOURCES
Korn Ferry, "$100 Million Worth of Useless Meetings?": https://www.kornferry.com/insights/this-week-in-leadership/100-million-worth-of-useless-meetings
Otter.ai with Steven Rogelberg (UNC Charlotte), "The Cost of Unnecessary Meeting Attendance" (2022 survey of 632 employees across 20 industries): https://go.otter.ai/hubfs/Report_The%20Cost%20of%20Unnecessary%20Meeting%20Attendance.pdf
Microsoft Teams figure as reported in the Korn Ferry article.